"For 15 years, I've worked on the first task manager for Gmail: ActiveInbox. It put me in a unique position to deeply understand email management and experience endless customer and team meetings (10,000+ so far!)."
'Email management' is the dull way of admitting we have way too much digital stuff. Too many emails, too many tools - such that vital things get lost.
That's what email management tries to solve with lists. But when you're genuinely busy, you've got no time to make lists - or hunt through other tools - and that's when things fall apart.
What I'm trying to solve with Breef is to make it absolutely effortless. Even automatic. So no matter how much digital clutter, you can focus on what matters right now.
And because you think in goals, Breef does too. E.g. 'ace this next meeting, impress a client, stay informed on a topic'. For each one, it pulls together every email related to them, so you can keep unblocking issues and progressing.
It makes your Gmail goal-oriented, not email-oriented."
